On each of the ten stadia that played host to the 2010 FIFA World Cup in South Africa I sought to identify the singular identifying architectural feature which I believed encapsulated the personality and identity of the structures. It’s a typical approach I actually have to shooting any project, as an architectural professional myself, delving into the soul of any building or structure.  As any architect will tell you, buildings all have soul, they have life, they have personality and like a sensual woman if you have the time and patience to carefully interact with them they will slowly reveal more and more of themselves in varying light and with varying mood.